Why Anger is the Most Viral Emotion on Social Media

Anger is money, plain and simple. It’s easy to spread and easy to capitalize on. The recent events in our world – from the circus of the US political race to the tragedy of terrorism to the fear of the unknown – are prime examples of profitable hate. It doesn’t matter if you agree with it or not. It doesn’t matter if it’s true or not. You get angry and want to share that anger, so you like, comment and share, and spread that feeling to others.