Though none of us would admit that we desire popularity, it resides in all of us. It may look nothing like being the high school jock or cheerleader, but we do want to be liked. None of us would ever complain that too many people like us. And if can’t get that, we settle for people disliking us, because it’s still attention. Really, we just want to be known, preferably liked and loved, but we’ll settle for disdain as long as we’re noticed.